When you invite participants to a GAP Assessment, it's crucial that you are not the sender yourself. The invitation should come from the customer. This gives significantly higher response rates and creates greater legitimacy in the organization.
On this subpage you can download an email guide that contains a template for the customer's internal communication as well as links that can be inserted in the invitation. The template is easy to customize, so the customer can formulate the invitation with their own narrative and tone-of-voice.
The guide consists of two central steps, which together ensure that the message reaches out in the most effective way.
Step 1 – First communication from top management
The first step is that the invitation is sent out by a person in top management or a key person that everyone knows and listens to. When the message comes from here, the Assessment is taken seriously – and participants understand that this is a prioritized task.
The message should be clear: The organization is conducting an Assessment in a specific area, participation is not voluntary, and full and serious participation is expected. A deadline is set that you preferably don't want to move, so everyone is encouraged to respond as quickly as possible.
Step 2 – Follow-up from immediate manager
The day after, the individual managers send a follow-up message to the employees who should participate in the Assessment. Here, employees are reminded of the importance of the task, and reference is made to the communication from top management.
Focus is on getting started immediately – while the information is fresh. The deadline is typically 10 days ahead, and it's emphasized that all departments are measured on their overall contribution. Therefore, it's important that everyone participates and takes a stand.
With this simple two-step guide, the probability of high response is significantly increased. This provides a stronger data foundation, better insights and a much more valuable result for both you and the customer.
Download Email template