Data, insight and credibility were decisive
Aalborg Energie Technik (AET) faced the choice between two CRM systems and three CRM suppliers. Only Cepheo involved the entire organization – and won on insight and credibility. A GAP assessment with INVOLV3 involved 28 employees from six departments and created new crucial insights.
The Challenge
AET faced 2 different systems, Microsoft and Salesforce, and 3 different suppliers
AET could not see the difference between the solutions and suppliers.
AET was uncertain and needed a better decision basis
The Solution
AET conducted broad involvement of 6 departments, 28 employees.
AET received 108 additional reflections with input on improvement areas, risks, opportunities and maturity level.
The new data and insights strengthened the decision on choice of system and supplier.
The Outcome
Cepheo won Aalborg Energie Technik (AET) by presenting completely new insights into both challenges and opportunities – based on employees' views on where they are today and where they should be.
The project has since been expanded to more areas.