The Momentum Playbook aims to create early commitment and ensure progress – so you don't fall off, but quickly experience value and maintain focus to achieve successful adoption.
The central areas of the Momentum Playbook
STARTUP
1. Kickoff meeting
Activity: Introduction to GAP Assessment and determination of where GAP Assessment should be applied, for example after Go-Live on all relevant projects.
Output: You select 1–3 primary focus areas.
2. Activation plan
Activity: Preparation of a 1-page document with goals, number of measurements, deadlines and responsible parties.
Output: The activation plan is approved and signed by the customer.
3. First cases and successes (within 1–2 months)
Activity: Concrete selection of customers/prospects and execution of GAP Assessments.
Output: Concrete data on improvement areas, gaps and risks that:
- Elevate the quality in workshops / meetings.
- Create quick and higher value.
- Concrete data from the organization that strengthens dialogue and decision confidence.
CONTINUITY & FOLLOW-UP
4. Quarterly status meetings
Activity: Sharing pitch successes, cases, review of KPIs and review of new measurements. Frequency: Every 3 months
Output:
- Inspiration and knowledge sharing.
- Possible adjustment of goals.
- Identification of 1–2 concrete improvement initiatives per quarter.
5. Annual strategy session
Activity: Complete review of the year's measurements and results.
Output: An annual report with an overview of development, effect and ROI – as a foundation for the long-term partnership.